SMIRNOFF is a brand of vodka owned and produced by the British company Diageo. It is now distributed in 130 countries. In March 2006, Diageo North America claimed that SMIRNOFF vodka was the best-selling distilled spirit brand in the world.

SMIRNOFF wanted to offer their customers a high quality softbag and when they found UDG, they wanted to bring the best to their customers. UDG customized the UDG Ultimate SoftBag specifically for SMIRNOFF.

UDG X Smirnoff SoftBag

We built them a softbag that features:
- Holds 65 LP’s
- Foam padded
- Detacheble Shoulder strap
- Nylon padded hand grip
- 3 pockets for cables, cartridge etc.
- 3 step telescopic handle

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